How to create a Facebook Page for your business

Updated 6 October 2026 · GigaEasy

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Facebook ads run from a Facebook Page, not from your personal profile. Setting up a good Page takes about 10 minutes and also helps customers find your timings, location and phone number.

Before you start

• Your own Facebook account. The Page is managed from it, but customers see the Page, not your profile.
• Your shop's logo or a clear photo of the shopfront, and a wider cover photo.
• Address, phone or WhatsApp number, and opening hours.

Step 1 — Create the Page

In the Facebook app, open the menu (☰), tap Pages, then Create. On a computer, go to facebook.com/pages/create. Facebook's menus change from time to time, but "Pages" is always in the main menu.

Step 2 — Name and category

Use your real shop name, the way it appears on your board, such as "Sharma Sweets, Model Town". Then choose the closest category, such as "Bakery", "Clothing store" or "Beauty salon". The category helps Facebook show your Page to the right people.

Step 3 — Photos

• Profile picture: your logo, or a clear shopfront photo. It shows as a small circle, so keep it simple.
• Cover photo: your shop interior, your best products or your team.

Step 4 — Contact details

Add your address (so you appear on the map), phone number, WhatsApp number, opening hours and website if you have one. Write a one-line bio: what you sell, and where.

Step 5 — Add a WhatsApp button

In the Page settings, connect your WhatsApp Business number and add a WhatsApp button. This number can also be used for click-to-WhatsApp ads.

Step 6 — Post a few times

Before running ads, add 3–5 posts: your shop, popular products, an offer, and a customer photo (with permission). An empty Page looks less trustworthy to people who tap through from an ad.

Step 7 — Set up an ad account

To run ads you also need a Facebook ad account with a card or UPI for Meta's ad charges. You can create one from Meta's ads tools.

GigaEasy helps with setup

When you sign up for GigaEasy, our setup checklist walks you through the Page, the ad account and payment step by step. Most people finish in about 10 minutes, and you only do it once.