Facebook ads for restaurants, cafés and cloud kitchens
Food is the most shared thing on Facebook and Instagram. A mouth-watering photo shown to hungry people nearby at the right time of day can fill tables and bring in direct orders — without paying a commission on every order.
Ad ideas that work for food businesses
- Signature dish spotlight: one close-up photo of your best dish, with the price.
- Weekday lunch thali / combo: "Full thali ₹149 — delivered in 30 minutes within 5 km".
- Festival and party orders: Diwali sweets boxes, birthday cakes, party platters — promote 7–10 days before.
- Direct WhatsApp ordering: "Order on WhatsApp and get a free drink" — save the aggregator commission.
- New outlet launch: an opening-week offer for people within a few kilometres.
Targeting tips
- Keep it close. Delivery customers rarely order from far away — use the smallest radius Meta allows around your city and mention your area in the ad.
- Age by concept. Cafés and fast food skew 18–34; family restaurants and sweet shops 25–55.
- Interests: food and dining, specific cuisines, food delivery apps, home cooking for tiffin services.
Photos and text
Use a real, well-lit photo of your food — natural daylight beats flash. Put the price or offer in the first line of the text, and say how to order: "Tap Send message to order on WhatsApp."
Suggested budget
₹200–₹400 a day for a single outlet is a good start. Run around lunch and dinner seasons (festivals, weekends) with a stronger offer.
Example ad
Text: Craving ghar ka khana? Our full veg thali — 2 sabzi, dal, rice, 4 rotis & sweet — delivered fresh around Sector 14. Tap to order on WhatsApp 👇
Run your first ad in about 10 minutes
Your first 3 campaigns on GigaEasy are free — no plan needed. Ad budget from ₹100/day, paid directly to Meta.
Start freeFrequently asked questions
Are Facebook ads better than Zomato or Swiggy ads?
They do different jobs. Aggregator ads reach people already on the app; Facebook and Instagram ads build your own customers who can order directly on WhatsApp, without commission. Many restaurants use both.
When should a restaurant run ads?
Before meal times and weekends, and 7–10 days before festivals for sweets, cakes and party orders.
Can people order directly from the ad?
Your ad can open a WhatsApp chat with your number, so customers can place an order right away.