Click-to-WhatsApp ads: get customers messaging you

Updated 6 October 2026 · GigaEasy

Most Indian customers would rather send a WhatsApp message than fill in a form or call a stranger. With a click-to-WhatsApp ad, tapping your Facebook or Instagram ad opens a chat with your business, so the customer is talking to you within seconds.

How it works

Your ad appears on Facebook or Instagram with a "Send WhatsApp message" button.
The customer taps it and WhatsApp opens with a chat to your business number, often with a ready-made first message.
You reply, answer questions, share prices or photos, and fix a visit or an order.

There's no website or landing page to build. That's why these ads suit shops, salons, clinics, coaching classes and other local services so well.

What you need

A Facebook Page for your business and a Facebook ad account with a card or UPI.
A WhatsApp number connected to your Page. WhatsApp Business (the free app) is best, because it gives you quick replies, labels and a business profile.
Someone who can reply quickly during business hours.

Tips for more conversations (and more sales)

Give people a reason to message now: "WhatsApp us for today's price list", "Message to book a free trial class".
Pre-fill a helpful first message such as "Hi, I want to know the price of…". It makes tapping send easy.
Reply within 5 minutes if you can. Enquiries cool off quickly, and a customer who waits will often message the next shop.
Save quick replies in WhatsApp Business for your prices, address with a Google Maps link, and timings.
Use labels such as "New enquiry", "Visited" and "Bought" so you can see how many chats turn into sales.

Example ad

Headline: Diwali gift hampers from ₹499
Text: Dry fruits, sweets and chocolates packed fresh in Indiranagar. Tap to WhatsApp us, and we'll send photos and prices in minutes. Same-day delivery within 5 km.
Button: Send WhatsApp message

A simple reply script

"Namaste! Thanks for messaging Sharma Sweets 🙏 Here is our hamper list with prices: [photo]. Would you like delivery or pick-up? We are next to Indiranagar Metro: [map link]"

Click-to-WhatsApp ads on GigaEasy

On GigaEasy you choose WhatsApp as the action when you create a campaign. We write the ad and set up the WhatsApp button for you, a person on our team reviews it, and it runs on both Facebook and Instagram. You can also choose phone calls or a website instead.

Run your first ad in about 10 minutes

Your first 3 campaigns on GigaEasy are free — no plan needed. Ad budget from ₹100/day, paid directly to Meta.

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Frequently asked questions

Do I need the WhatsApp Business API for click-to-WhatsApp ads?

No. A normal WhatsApp Business app number linked to your Facebook Page is enough for most small businesses.

Does Meta charge for each WhatsApp message?

For the ad, you pay for the ad budget you set, not for every message you send in the chat. Chats you reply to from the WhatsApp Business app are free.

Can people from other cities message me?

Only if you show the ad there. Set the location to the area you can actually serve, such as a radius around your city.