How much do Instagram ads cost in India?

Updated 6 October 2026 · GigaEasy

Instagram has no rate card. You decide what to spend each day, and Meta's auction decides how many people see your ad for that money. Here's how to think about the cost, and how to get more from a small budget.

You set the budget

Choose a daily budget (for example ₹200) or a total budget for a fixed number of days. You can pause at any time, and there's no contract. Meta adds GST to ad charges billed in India. If your business is GST-registered, add your GSTIN to the ad account.

What changes the price

• Season: Diwali, wedding season and year-end sales are more expensive because more brands advertise.
• Audience: big cities and very narrow audiences usually cost more per person reached.
• Creative: ads that people watch and tap get cheaper delivery. A strong first second in a Reel matters.
• Goal: asking for messages or website visits is priced differently from simple reach.

A worked example

Example only: if Meta charges about ₹80 per 1,000 views, ₹300 a day buys roughly 3,750 views. If 1% tap the ad and a third of those message you, that's about 12 conversations a day. Try your own numbers in the budget calculator.

Suggested starting budgets

Instagram vs Facebook: which is cheaper?

It changes by audience and season. Instead of guessing, run the same ad on both and let Meta place it where results are cheapest. That's the default on GigaEasy.

How to get more for the same money

• Use real photos or short videos; avoid stock images.
• Make one clear offer and add a WhatsApp button.
• Don't change the ad every day. Give it 5–7 days.
• Reply to messages fast, because that's where the sale happens.

Other costs

Your ad money goes to Meta. On GigaEasy, your first 3 campaigns are free; after that plans are ₹99/month (monthly), ₹79/month (billed ₹237 every 3 months) or ₹49/month (billed ₹588 a year). Part of our Meta ads guide.