Facebook ads for rooftop solar installers

Updated 6 October 2026 · GigaEasy

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Interest in rooftop solar has grown fast with government support for home installations. Homeowners need to trust you with a big purchase, so clear numbers, honest subsidy information and real installations matter more than hype.

What to show

• Real installations on local homes (with permission), with the system size and the customer's area.
• Simple numbers: system size, approximate cost before and after subsidy, and the typical drop in the electricity bill, presented as estimates.
• Trust: years in business, registration as a vendor where applicable, warranties, and after-sales service.
• A free site survey as the first step.

Be careful with subsidy and savings claims

Government rooftop-solar subsidies (such as PM Surya Ghar) change over time and have conditions. Don't promise a fixed subsidy amount or "free electricity forever". Say "subsidy as per current government scheme, and we help with the paperwork", and check the official portal before quoting numbers. Exaggerated savings claims can get ads rejected and lose customer trust.

Qualify leads on WhatsApp

Ask three quick questions: own house or rented, roof area, and monthly electricity bill. This saves site visits for people who can't install.

Targeting tips

• Your service area, which can be wider than a shop's.
• Homeowners aged around 30–60; interests in home improvement, renewable energy and saving money.
• Separate ads for homes and for shops, schools or small factories.

Suggested budget

₹300–₹700 a day. Leads cost more than for a shop, but each installation is worth far more.

Example ad