Facebook ads for schools and preschools
Parents choose a school carefully, and most of them are on Facebook and Instagram. An admission campaign shows nearby parents your campus, teachers and results, and invites them to visit.
What parents want to see
- Real photos and videos of classrooms, play areas, labs, buses and events.
- Safety: CCTV, trained staff, female attendants and transport tracking.
- Teacher-student ratio and the curriculum (CBSE, ICSE, State Board, Montessori and so on).
- Distance and transport from nearby areas.
- An easy next step: "Book a campus visit" or "WhatsApp for the fee structure".
Timing
Most admission enquiries in India come between October and March. Start campaigns when your forms open, and run "open house" or "campus tour" weekends with their own ads.
Targeting tips
- A radius that matches your bus routes.
- Interests linked to parenting, early childhood education and family.
- Use photos of activities and the campus. Avoid identifiable close-ups of children unless parents have given consent.
Suggested budget
₹300–₹700 a day during admission season; a small always-on budget for brand awareness the rest of the year.
Example ad
Text: CBSE curriculum, 1:20 teacher ratio, CCTV campus and safe bus service across Wakad and Hinjewadi. Visit Little Scholars this Saturday for an open house. WhatsApp to book your slot.
Run your first ad in about 10 minutes
Your first 3 campaigns on GigaEasy are free — no plan needed. Ad budget from ₹100/day, paid directly to Meta.
Start freeFrequently asked questions
When should schools start admission ads?
As soon as admission forms open, usually from October onwards. Keep running until seats fill up.
Can I use children's photos in ads?
Only with written consent from parents. Many schools prefer campus, activity and event photos where children aren't the close-up focus.
What's the best call to action for a school?
'Book a campus visit' or 'WhatsApp for fee details'. Parents want to see the school before they decide.