Facebook ads for jewellery shops

Updated 6 October 2026 · GigaEasy

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Jewellery is a trusted, considered purchase, often planned around a wedding or festival. Facebook and Instagram ads help you stay visible to nearby families during those months and bring them into your showroom.

Offers and messages that work

• Making-charge offers: "Flat 30% off making charges till Dhanteras."
• Wedding collections: bridal sets, mangalsutras and gifting, with a "book a showroom visit" call to action.
• Trust signals: BIS hallmark, the year your family business started, and your buy-back or exchange policy.
• Light-weight and daily-wear collections for younger buyers.
• Old gold exchange: clear, honest terms.

Timing matters

Plan bigger budgets for Akshaya Tritiya, Dhanteras and Diwali, and for the wedding season in your region. Start 1–2 weeks early. Families visit several shops before they decide.

Targeting tips

• Area around your showroom; for big-ticket bridal, a wider radius is reasonable.
• Interests: jewellery, gold, weddings, engagement, bridal fashion.
• Use separate ads for bridal and for daily-wear. The buyers and the messages are different.

Keep it accurate

Don't put a live gold rate in an ad that will run for days. Rates change daily, and an out-of-date price misleads customers. Invite people to "WhatsApp for today's rate" instead.

Suggested budget

₹300–₹700 a day around festivals and wedding season; ₹150–₹300 a day the rest of the year.

Example ad