Facebook ads for optical shops and eye clinics
Most people put off a new pair of glasses until something nudges them. A free eye test, a frame offer or a back-to-school reminder in their feed is often that nudge.
Offers that work
- Free computerised eye test. It's the most common first step.
- Frame + lens combos at fixed prices.
- Blue-light and anti-glare lenses for office workers and students.
- Kids' eyewear before the school term.
- Sunglasses before summer and travel season.
Keep health claims careful
Describe services and products, not medical results. "Eye test by a qualified optometrist" is fine; "cure your weak eyesight" is not, and may be rejected.
Targeting tips
- Area around your store.
- Separate ads for parents (kids' glasses), working adults (blue-light lenses) and older customers (progressive lenses).
- Interests: eyewear, fashion accessories, sunglasses, health.
Suggested budget
₹150–₹300 a day.
Example ad
Text: Computerised eye testing by a qualified optometrist at ClearView Opticals, Civil Lines. Blue-light lenses, kids' frames and branded sunglasses. Glasses ready in 1 hour. WhatsApp to book your free test.
Run your first ad in about 10 minutes
Your first 3 campaigns on GigaEasy are free — no plan needed. Ad budget from ₹100/day, paid directly to Meta.
Start freeFrequently asked questions
What's the best offer for an optical shop ad?
A free eye test is the easiest first step for customers, and most of them then buy frames or lenses.
Can eye clinics advertise surgery?
Health ads are allowed but must avoid promising results. Describe the procedure, the doctor's experience and the consultation process.
Should I show frame prices?
A starting price like 'frames from ₹999' works well and filters out people looking for something else.