Facebook ads for hardware, paint and sanitary stores
Your customers are homeowners renovating and the contractors, painters and plumbers who work for them. Facebook ads can reach both, especially at the times of year when building and painting work picks up.
Two audiences
- Homeowners: show finished results, such as painted rooms, new bathrooms and modular fittings. Offer free colour consultation or a home visit.
- Contractors and tradespeople: trade prices, credit terms, bulk delivery to site and loyalty rewards. Run this as a separate ad.
When to advertise
- Before Diwali: the biggest painting season of the year.
- After the monsoon: repairs, waterproofing and repainting.
- Dry months: construction and renovation work picks up.
- New housing projects nearby: fittings, tiles and sanitary ware.
Quotes on WhatsApp
Invite people to send a photo of the room or a material list on WhatsApp for a quick quote. Mention free delivery above a certain order value.
Targeting tips
- A wider radius than a typical shop; contractors travel for good prices.
- Interests: home improvement, interior design, construction, DIY.
- Name the brands you stock only if you're an authorised dealer.
Suggested budget
₹200–₹450 a day; more in the month before Diwali.
Example ad
Text: Interior and exterior paints, waterproofing and tools at Shiv Hardware & Paints, Ring Road. Send us a photo of your room on WhatsApp for shade ideas and a material estimate. Free delivery above ₹5,000.
Run your first ad in about 10 minutes
Your first 3 campaigns on GigaEasy are free — no plan needed. Ad budget from ₹100/day, paid directly to Meta.
Start freeFrequently asked questions
Can hardware stores get contractor customers from Facebook?
Yes. Run a separate ad about trade prices, credit and site delivery, and target the wider area contractors work in.
When is the best season for paint shop ads?
The month before Diwali, and right after the monsoon when repairs and repainting begin.
Should I show prices?
For standard products, a 'from' price helps. For big jobs, invite people to WhatsApp a list or photo for a quote.