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Facebook ads for home services

Updated 6 October 2026 · GigaEasy

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AC servicing before summer, pest control before the monsoon, deep cleaning before Diwali: home services follow the seasons. Local Facebook ads keep your number in front of nearby households when they need you.

Who this is for

AC and appliance repair, plumbers, electricians, carpenters, painters, pest control, deep cleaning, water-purifier service, and CCTV installers.

Offers that get calls

Show you're trustworthy

People are letting you into their home. Mention trained and verified technicians, years in business, a service warranty, and real photos of your team in uniform.

Timing

Suggested budget

₹150–₹400 a day during your peak season; a smaller always-on budget the rest of the year.

Example ad

Headline: AC service at ₹499, today
Text: Verified technicians from CoolCare, Andheri West. Gas check, filter cleaning and 30-day service warranty, for all brands. Call or WhatsApp to book a same-day slot.

Run your first ad in about 10 minutes

Your first 3 campaigns on GigaEasy are free — no plan needed. Ad budget from ₹100/day, paid directly to Meta.

Start free

Frequently asked questions

Should home service ads use 'Call now' or WhatsApp?

Both work. 'Call now' suits urgent repairs, and WhatsApp suits bookings where customers want to send a photo of the problem first.

Do Facebook ads work for emergency services?

Urgent needs are often searched on Google. Facebook works best for seasonal services and fixed-price offers people book ahead.

How do I get repeat customers?

Offer annual maintenance plans, and save customers' numbers to send seasonal reminders on WhatsApp.

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