Facebook ads for hotels, homestays and resorts
Booking sites take a commission on every room. Facebook and Instagram ads let travellers discover your property and book with you directly on WhatsApp or by phone.
What to promote
- Packages, not just rooms: "2 nights + breakfast + bonfire, ₹5,999 for two."
- Weekend getaways for people in nearby cities.
- Special occasions: anniversaries, birthdays, small family functions, corporate offsites.
- Direct-booking benefits: free upgrade, late checkout or a meal when booking direct.
Photos and video
Show the view, the room, the food and the experience. A short Reel of a sunrise from your balcony often beats ten photos of the lobby.
Who to target
- The cities your guests come from, not your own town. A hill-station homestay should target nearby metros.
- Interests: travel, weekend getaways, specific destinations, hotels, adventure travel.
- Run ads 2–6 weeks before long weekends, school holidays and peak season.
Suggested budget
₹300–₹700 a day before peak periods; reduce it in the off-season, or promote off-season deals.
Example ad
Text: Valley-view rooms, home-cooked meals and a bonfire night at Pine Retreat Homestay, 3 hours from Chandigarh. For two people, breakfast included. WhatsApp us for dates. Book direct and get a free late checkout.
Run your first ad in about 10 minutes
Your first 3 campaigns on GigaEasy are free — no plan needed. Ad budget from ₹100/day, paid directly to Meta.
Start freeFrequently asked questions
Should I target my own city?
Usually not. Target the cities your guests travel from, and mention travel time from there in the ad.
Can ads reduce my OTA commission?
Yes, every direct booking you take on WhatsApp or by phone avoids the booking-site commission on that stay.
Are Reels good for hotel ads?
Very. Short videos of the view, rooms and food show the experience better than photos.