Facebook ads for PGs, hostels and co-living

Updated 6 October 2026 · GigaEasy

Students and young professionals search for PGs on their phones, often from another city before they move. Ads with real photos, an all-in monthly price and a quick way to book a visit fill beds fastest.

What tenants want to see

Real room photos, plus the kitchen, bathroom and common areas.
All-in price: rent, meals, Wi-Fi, electricity and laundry. Say clearly what's included.
Distance to colleges, coaching areas, offices or metro stations.
Safety: CCTV, wardens, entry timings, and separate girls' and boys' accommodation.
Deposit and notice period, so there are no surprises.

Timing

Before college and coaching sessions start (often June–August), and around campus placement and joining seasons for professionals.

Housing ad rules

Rental ads may fall under Meta's housing rules, which can require you to declare a special ad category and limit some targeting options (such as age or gender). Describe the property and facilities honestly. If you run separate girls' and boys' PGs, say so in the ad text.

Targeting tips

Your city with a radius, and the cities students come from, if many tenants move in from elsewhere.
Interests linked to colleges, exams or the industries near you.

Suggested budget

₹150–₹350 a day during peak months.

Example ad

Headline: Girls PG near Hinjewadi Phase 1, ₹9,500 all-in
Text: Twin-sharing AC rooms with 3 meals, Wi-Fi, housekeeping and laundry, CCTV and a woman warden. 5 minutes to the IT park. WhatsApp for a video tour or to book a visit.

Run your first ad in about 10 minutes

Your first 3 campaigns on GigaEasy are free — no plan needed. Ad budget from ₹100/day, paid directly to Meta.

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Frequently asked questions

Do PG ads fall under Meta's housing category?

Rental housing ads may need to be declared as a special ad category, which limits some targeting. Write clear, honest descriptions.

When should PGs advertise?

Before academic sessions and joining seasons, often June to August, and whenever beds are vacant.

Should I show the price?

Yes. An all-in monthly price filters enquiries and builds trust.