Facebook ads for real estate agents and builders
Property buyers start their search on their phones. Facebook and Instagram ads let you put the right listing in front of people in the right area and budget range — and get them talking to you on WhatsApp.
Ad ideas for property
- One project, one ad: a strong photo or short video walk-through, the location, configuration and starting price.
- Site visit weekend: "Free site visit with pick-up this Saturday and Sunday".
- Ready-to-move vs. under-construction: separate ads — they attract different buyers.
- Rentals: furnished flats for working professionals near business districts.
- Plot and farmhouse launches on the city outskirts, with connectivity highlights.
Targeting tips
- Use a wider radius than retail — buyers move across the city and from nearby towns (Meta allows up to 80 km around a city).
- Age 28–55 suits most home buyers; investors skew older.
- Interests: real estate, home loans, interior design, property websites.
Turn enquiries into site visits
Property leads go cold fast. Reply within minutes on WhatsApp, share the brochure, location pin and a short video, then offer two specific site-visit times.
Suggested budget
₹400–₹1,000 a day per project in large cities; ₹250–₹500 a day in smaller cities or for resale/rental listings.
Example ad
Text: Ready-to-move 2 BHK flats, 5 minutes from the metro station in Sector 62. Park-facing, covered parking, possession now. Message us for the brochure and a free site visit.
Run your first ad in about 10 minutes
Your first 3 campaigns on GigaEasy are free — no plan needed. Ad budget from ₹100/day, paid directly to Meta.
Start freeFrequently asked questions
How do I get real estate leads from Facebook?
Run one ad per project with a clear photo or video, location and starting price, and use a WhatsApp button so buyers can enquire instantly. Then reply fast.
Should I show the price in a property ad?
A starting price filters out people who can't afford the property, which saves you time on calls.
How much should a real estate agent spend?
Typically more than a retail shop because each sale is worth more — ₹400–₹1,000 a day per project in big cities is common.