Facebook ads agency vs doing it yourself

Updated 6 October 2026 · GigaEasy

A good agency can save you time and grow your business. A bad one can spend your budget on likes and send you a nice-looking report. Here's how to decide, and what to ask before you hire anyone.

What a Facebook ads agency does

• Plans campaigns and chooses audiences.
• Writes ad text and designs photos or videos.
• Sets up and monitors campaigns in Ads Manager.
• Sends reports and suggests changes.

How agencies usually charge

Most charge a monthly fee, a percentage of ad spend, or both. Your ad budget is extra and is paid to Meta. For a small local business, the agency fee can be more than the ad budget itself. Check the total before you sign.

Questions to ask before hiring

1. Will the ads run from my own ad account and Page? (They should.)
2. What will you measure: messages, calls and sales, or likes and reach?
3. Can I see examples from businesses like mine, in my city?
4. Is there a minimum contract, and how do I cancel?
5. Who makes the creative, and how many versions per month?

Red flags

• "Guaranteed" leads or sales.
• Running ads from the agency's own account, so you can't see the data.
• Reports full of likes and impressions, with no enquiries.

When you may not need an agency

If you want local customers to message or call you, and you have a clear offer, a simple tool may be enough. GigaEasy writes your ad with AI, has a real person review it, and runs it on Facebook and Instagram from your own account. Your first 3 campaigns are free, and plans start at ₹49/month. See how it compares. Part of our Meta ads guide.