Instagram ads for business in India

Updated 5 October 2026 · GigaEasy

Instagram is where younger customers discover new shops, salons, cafés and brands. Instagram ads are created through Meta, the same system as Facebook ads — so one ad can run on both.

Where Instagram ads appear

• Feed: between posts, with your photo or video and a button such as "Send WhatsApp message" or "Learn more".
• Stories and Reels: full-screen, vertical placements. A feed photo can be shown here too, centred on a blurred background.
• Explore: where people browse new content — good for discovery.

What works on Instagram

1. Visual first. A bright, real photo of the product being used or the finished result (a haircut, a dish, an outfit).
2. Square or tall images. 1:1 or 4:5 fill more of the screen than wide images; wide images get trimmed at the edges.
3. Short text. Only the first line or two of the caption shows before "more" — lead with the offer.
4. A reason to act now. A launch, a festive offer, limited slots this week.

Targeting nearby customers

Instagram ads use the same targeting as Facebook: location, age, gender and interests. For a local business, target a radius around your city and interests that match your product. Let Meta place the ad on both Facebook and Instagram — it will spend more where it gets better results.

Do you need an Instagram business account?

Ads are run from your Facebook Page and ad account. Connecting an Instagram professional account lets the ad show your Instagram name; without it, Meta can still show your ad on Instagram using your Facebook Page identity.

Run Instagram and Facebook ads together with GigaEasy

With GigaEasy, every campaign runs on both Facebook and Instagram. You'll see a live preview of the Facebook feed, Instagram feed and Story versions — including exactly how Meta will crop your photo — before you submit.