Facebook ad rejected? Common reasons and fixes

Updated 6 October 2026 · GigaEasy

Meta checks every ad before it runs. Most rejections come from a handful of avoidable mistakes in the wording or the photo. Here's what to look for, and how to fix the ad and get it approved.

1. Talking about the viewer's personal traits

Meta doesn't allow ads that say or imply they know something personal about the viewer, such as their health, weight, money problems, religion or caste.

• Rejected: "Are you overweight? Join our gym."
• Approved: "New weight-loss batch starting Monday at FitZone Rohini."

2. Health and weight-loss claims, before/after photos

Promises like "lose 10 kg in 30 days", guaranteed cures, and side-by-side before/after photos are often rejected. Describe the service, the expert and the offer instead of a result.

3. Claims you can't prove

"No.1 shop in Pune", "100% guaranteed", "lowest price in India". Unless you can back them up, these can get an ad rejected as misleading. Specific facts work better anyway: "Open since 1998", "Free home delivery within 5 km".

4. The landing page or WhatsApp doesn't match

If the ad promises one thing and the website or chat offers another, or the link is broken, the ad can be rejected. Make sure the offer in the ad is real and easy to find.

5. Restricted products and categories

Some things can't be advertised at all, and others need extra permission or have rules. Examples include alcohol, tobacco and vapes, weapons, prescription medicines, some financial products, and dating. Ads about housing, jobs or loans may need to be marked as a special category, which limits some targeting options.

6. Low-quality or shocking images

Blurry photos, images with flashing or fake buttons, and sensational or violent images get rejected or shown less. Use a clear, real photo of your shop, product or team. Text on the image is allowed, but a little goes a long way.

7. Bad grammar, ALL CAPS and symbols

"BIGGEST $ALE!!! 💥💥💥 CALL NOW!!!" looks like spam. Write the ad the way you would talk to a customer.

How to fix a rejected ad

1. Open the rejection notice. Meta tells you which policy the ad broke.
2. Edit the text or photo to remove the problem, then save. The edited ad goes back for review.
3. If you think Meta made a mistake, you can request a review from Account Quality.

How GigaEasy helps

On GigaEasy, our AI writes ads with Meta's rules in mind, and a real person on our team reviews every ad before it goes to Meta. That catches most of these problems before they cost you time.