Meta Business Suite explained
Meta Business Suite is Meta's free tool for managing your Facebook Page and Instagram account in one place. Here's what it does, and how it relates to Ads Manager.
What you can do in Business Suite
- Post and schedule to Facebook and Instagram together.
- Inbox: reply to Facebook Messenger, Instagram DMs and comments in one place.
- Insights: see reach, followers and which posts did best.
- Simple ads: boost posts or create basic ads.
- Settings: add team members, connect Instagram and WhatsApp, and manage your ad account and payment methods.
Business Suite vs Ads Manager
| Business Suite | Ads Manager | |
|---|---|---|
| Main job | Running your Page and Instagram day to day | Creating and analysing ads in detail |
| Ads | Boosts and simple ads | Every objective and setting |
| Who it's for | Every business owner | People who manage ads seriously |
Setting it up
- Make sure you have a Facebook Page.
- Open Meta Business Suite on a computer, or download the app.
- Connect your Instagram professional account.
- In settings, add a payment method to your ad account, and add teammates with only the access they need.
Security tips
- Turn on two-factor authentication for everyone with access.
- Remove people who no longer work with you.
- Never share your Facebook password with an agency; give them access through business settings instead.
Where GigaEasy fits
Keep using Business Suite for posts and replies. When you want an ad that brings customers, GigaEasy creates it for you, with a person reviewing it first, and runs it on Facebook and Instagram from your own ad account. Part of our Meta ads guide.
Run your first ad in about 10 minutes
Your first 3 campaigns on GigaEasy are free — no plan needed. Ad budget from ₹100/day, paid directly to Meta.
Start freeFrequently asked questions
Is Meta Business Suite free?
Yes. It's free to use; you only pay if you run ads.
Is Business Suite the same as Business Manager?
Meta has moved most Business Manager features into Business Suite and its business settings. Your 'business portfolio' holds your Pages, ad accounts and people.
Can I reply to Instagram DMs from Business Suite?
Yes. The inbox brings Messenger, Instagram DMs and comments together in one place.