Diwali offer & ad ideas for shops (2026)
Diwali 2026 is on Sunday, 8 November, so there are about two weeks of festive buying left. Below are 52 offer ideas for 12 kinds of local businesses, a ready Facebook and Instagram ad for each one that you can copy, a dated plan to Diwali, and a ₹ budget planner.
🪔 Diwali: Sun, 8 Nov 2026 · Dhanteras: Fri, 6 Nov
- First 3 campaigns free
- AI writes the ad, a person reviews it
- Runs on Facebook + Instagram
- Ad budget from ₹100/day
Your Diwali 2026 ad plan, day by day
Most families decide what to buy 1–2 weeks before Diwali, then buy in the last few days. Your ad should reach them in both moments: first with the offer, then with a reminder.
- Now – Thu, 29 OctSet up and launchPick one clear offer, take real photos, and start your first ad. Corporate gifting, party bookings and furniture orders are decided now.
- Fri, 30 Oct – Thu, 5 NovBuild-up weekRaise the budget by about half. Add a second ad with a different product or offer, and reply to WhatsApp quickly.
- Fri, 6 Nov · DhanterasPeak day for gold, silver, utensils, electronics and vehiclesSpend the most here. “Dhanteras special” and “Open from 9 am” ads work well.
- Sat, 7 – Sun, 8 Nov · Choti Diwali and DiwaliLast-minute buyers“Open till 11 pm”, “Ready gift boxes”, “Same-day delivery”. Pause ads for anything you can't deliver in time.
- Mon, 9 – Wed, 11 Nov · Govardhan Puja and Bhai DoojBhai Dooj gifts, then clearanceSwitch to Bhai Dooj gifts, post-Diwali clearance and wedding-season ads.
Starting late? It's still worth it. Run a 4–5 day ad for products you have in stock, keep the area to your own city, offer pick-up or same-day delivery, and answer every WhatsApp message within minutes.
52 Diwali offer ideas by type of business
Jump to your business. Each section has offer ideas, a budget range and a sample ad you can copy or run on GigaEasy as it is.
- 🪔 Sweet shops and bakeries
- 👗 Clothing stores and boutiques
- 💍 Jewellers
- 📱 Electronics and mobile shops
- 🛋️ Furniture and home décor
- 🎁 Gift shops and florists
- 💇 Salons and beauty parlours
- 🍽️ Restaurants, caterers and cloud kitchens
- 🥜 Grocery and dry-fruit stores
- 🧹 Home services
- 👟 Footwear stores
- 🚗 Car and bike dealers
Sweet shops and bakeries
- Fixed-price gift boxes at three price points (₹349 / ₹599 / ₹999), all in one photo.
- Corporate and housing-society bulk orders: “50+ boxes, free name stickers”.
- Sugar-free and dry-fruit boxes for health-conscious families.
- Pre-order by Dhanteras and pick up without standing in the queue.
- Same-day home delivery in your area on Diwali week.
Budget: ₹300–₹600 a day; biggest push 3–7 Nov. · Full guide for sweet shops and bakeries →
Clothing stores and boutiques
- A short Reel of the new festive collection with prices on screen.
- “Buy 2, get 1 free” on kurtis, shirts or kids' wear.
- Free same-day alterations till Choti Diwali.
- Family combos: matching outfits for 3–4 people at one price.
- WhatsApp catalogue and video-call shopping for busy buyers.
Budget: ₹300–₹700 a day from late October. · Full guide for clothing stores and boutiques →
Jewellers
- Dhanteras gold and silver coins, and silver puja items.
- A making-charge discount (“25% off making charges, Dhanteras only”).
- Light-weight gifting under ₹10,000: earrings, pendants, kids' bracelets.
- Book your Dhanteras pick-up time on WhatsApp and skip the rush.
- Old-gold exchange with a clear, simple process.
Budget: ₹500–₹1,500 a day; peak 3–6 Nov. · Full guide for jewellers →
Electronics and mobile shops
- Exchange bonus on old phones and TVs.
- Easy EMI options, if your finance partner offers them (state the real terms).
- Free accessories above a price: cover, screen guard, earbuds.
- Gift combos: phone + smartwatch, TV + soundbar.
- Same-day home installation for TVs and ACs before Diwali.
Budget: ₹400–₹1,000 a day; Dhanteras is a big day for electronics. · Full guide for electronics and mobile shops →
Furniture and home décor
- “Diwali home makeover” bundles: sofa + curtains + rug.
- Order by a fixed date and get delivery and fitting before Diwali.
- Lights, torans, rangoli and décor combos at fixed prices.
- Old-furniture exchange or a pick-up offer.
Budget: ₹300–₹800 a day; start early, as buyers need delivery time. · Full guide for furniture and home décor →
Gift shops and florists
- Corporate hampers with the client's logo, by budget (₹499 / ₹999 / ₹1,999).
- Diya, candle and dry-fruit hampers for family visits.
- Send-to-family delivery anywhere in the city.
- Pre-order marigold torans and puja flowers for Lakshmi Puja.
Budget: ₹300–₹700 a day; corporate orders are decided in late October. · Full guide for gift shops and florists →
Salons and beauty parlours
- Festive packages at one price: facial + hair spa + manicure.
- Party make-up and saree draping slots for Diwali night.
- Bridal pre-booking for the wedding season that follows Diwali.
- Early-slot discount for bookings before 1 November.
- Bring-a-friend offer: both get ₹200 off.
Budget: ₹200–₹500 a day; slots run out, so start now. · Full guide for salons and beauty parlours →
Restaurants, caterers and cloud kitchens
- Diwali party bookings for offices and families, with a set menu per person.
- Festive thali or family meal box at a fixed price.
- Catering for Diwali puja and get-togethers at home.
- Pre-order snack and sweet platters for guests.
Budget: ₹250–₹600 a day; office parties are booked 2–3 weeks ahead. · Full guide for restaurants, caterers and cloud kitchens →
Grocery and dry-fruit stores
- Dry-fruit gift packs (₹299 / ₹599 / ₹999).
- Complete Lakshmi Puja samagri kits.
- Bulk ghee, oil, sugar and besan for festive cooking.
- Free home delivery above a set amount.
Budget: ₹150–₹400 a day; puja kits sell in the last 4–5 days. · Full guide for grocery and dry-fruit stores →
Home services: cleaning, painting, electricians
- Deep-cleaning packages by flat size (1, 2 or 3 BHK).
- Painting quote within 24 hours, finished before Diwali.
- Decorative lights installed and removed after the festival.
- Sofa, carpet and kitchen cleaning add-ons.
Budget: ₹200–₹500 a day; demand is highest 2–3 weeks before Diwali. · Full guide for home services →
Footwear stores
- Festive ethnic footwear: juttis, mojaris and kolhapuris with prices.
- Family offer: 10% off on 3 or more pairs.
- Buy one, get the second at 50% off.
Budget: ₹200–₹500 a day. · Full guide for footwear stores →
Car and bike dealers
- “Book now, take delivery on Dhanteras” — the most auspicious day to buy.
- Festive finance: low down payment, with the real terms in the ad.
- Free accessories or helmet with every booking.
- Exchange bonus on old two-wheelers and cars.
Budget: ₹500–₹1,500 a day from now till 6 Nov. · Full guide for car and bike dealers →
Turn your idea into a live Diwali ad today
Tell GigaEasy your offer in one line. Our AI writes the ad, a person on our team checks it, and it runs on Facebook and Instagram. Your first 3 campaigns are free.
Start my Diwali adToo busy with the festive rush? Let our expert run it for you →
10 Diwali offers that work for almost any shop
- Fixed-price combo or gift box: three price points, one photo.
- Early-bird price: “Order before 1 Nov, get 10% off.” It moves sales out of the last-minute rush.
- Assured gift with purchase: “Free diya set on bills above ₹999.”
- Buy 2, get 1: easy to understand in one glance.
- Dhanteras-only deal: one day, one product, a clear price.
- Corporate and bulk price: for offices, housing societies and families buying 20+ gifts.
- Delivery cut-off: “Order by 6 Nov, delivered before Diwali.”
- Exchange offer: old phone, TV, furniture or gold.
- Extended hours: “Open till 11 pm all Diwali week.”
- Come-back voucher: “₹200 off your next visit in November”, so Diwali buyers return in the wedding season.
Ready Diwali ad lines in Hinglish and Hindi
Use the language your customers speak to you in. Copy a line, change the product and price, and use it as your headline.
| Ad line | |
|---|---|
| Is Diwali, mithai ke gift box sirf ₹349 se — aaj hi WhatsApp karein | |
| Dhanteras special: making charges par 25% off, sirf 3 din | |
| Diwali pe flat 20% off — sirf is hafte, Model Town store par | |
| Diwali se pehle ghar chamkaayein: 2 BHK deep cleaning ₹2,999 | |
| दिवाली गिफ़्ट बॉक्स ₹349 से — आज ही WhatsApp करें | |
| धनतेरस पर सोने-चांदी के सिक्के — मेकिंग चार्ज पर छूट | |
| दिवाली की पूजा सामग्री किट ₹251 — घर तक डिलीवरी | |
| Order by 6 Nov, delivered before Diwali. Open till 11 pm all week. |
Want the full process in Hindi? Read दिवाली ऑफ़र का ऐड कैसे बनाएं.
Diwali ad budget planner (₹)
Pick what you would normally spend in a day. The plan raises it for the build-up week and Dhanteras, then lowers it after Diwali.
| Phase | Per day | Days | Total |
|---|---|---|---|
| Launch 23–29 Oct | ₹300 | 7 | ₹2,100 |
| Build-up 30 Oct–5 Nov | ₹450 | 7 | ₹3,150 |
| Dhanteras to Diwali 6–8 Nov | ₹750 | 3 | ₹2,250 |
| After Diwali 9–15 Nov | ₹210 | 7 | ₹1,470 |
| Total ad budget, 23 Oct–15 Nov | ₹8,970 | ||
This is your ad budget, paid directly to Meta. Your first 3 campaigns on GigaEasy are free; after that, plans start at ₹99 a month (or ₹49 a month billed yearly). For reach estimates, try the Facebook ads budget calculator, and see how Facebook ad costs work in India.
Too busy during the Diwali rush? Hire an expert
Our Meta ads expert plans, launches and manages your Facebook and Instagram ads for ₹9,999 a month: offer, ad copy, targeting and daily checks, so you can focus on customers. The ad budget is separate and goes directly to Meta.
Diwali photo and poster ideas that get clicks
- Your shop lit up at dusk with diyas and lights, and the owner or team saying “Happy Diwali”.
- Close-ups of the product on a rangoli or with diyas around it, in daylight near a window.
- A 10–15 second Reel of packing a gift box, trying on a lehenga or the shop's busy evening. Read how to run Reels ads.
- Price on the photo in big text, and nothing else: “Gift boxes from ₹349”.
- Before and after for cleaning, painting and salons.
- Use a square (1080×1080) photo for the feed and a vertical (1080×1920) one for Stories and Reels.
More inspiration: Facebook ad examples for Indian businesses.
Be ready for the WhatsApp rush
A fast reply often decides which shop gets the sale. Save these as quick replies in WhatsApp Business (type “/” to use them):
New to WhatsApp ads? See how click-to-WhatsApp ads work.
Diwali ad mistakes that waste money or get rejected
- Advertising firecrackers. Meta doesn't allow ads that sell fireworks, so they get rejected.
- “Lucky draw” or “lottery” wording. It can be treated as gambling. Offer an assured gift instead.
- Claims you can't prove: “No. 1 in the city”, “guaranteed lowest price”. See why Facebook ads get rejected.
- Targeting all of India when customers can only reach your shop. Keep it to your city: local targeting explained.
- Starting on Diwali eve. Costs are highest and most buying is already done.
- Too many offers in one ad. One product, one price, one button.
How to launch your Diwali ad on GigaEasy in 5 steps
- Create your free GigaEasy account. Sign up with Google or your email. Your first 3 campaigns are free, with no plan needed.
- Connect Facebook once. A guided, one-time setup of about 10 minutes: your Facebook Page, an ad account and a card or UPI for Meta's charges.
- Tell us your Diwali offer. Type your offer in plain words (for example, “Diwali gift boxes from ₹349, same-day delivery”) and add a real photo of your product or shop.
- Pick area, budget and button. Choose your city radius (17–80 km) or a whole state, a daily budget from ₹100, and whether customers should WhatsApp, call or visit your website. Meta's own reach estimate is shown before you launch.
- Go live on Facebook and Instagram. Our AI writes the ad, a person on our team reviews it, and it runs on Facebook and Instagram. Pause or change it any time.
Watch: launch your first ad with GigaEasy
Sign up, connect Facebook and go live — the complete walkthrough, in Hindi (4 min).
First time? These help: create a Facebook Page · run Instagram ads · more Diwali marketing ideas.
Your Diwali ad checklist
Diwali is close. Launch your ad today.
Your first 3 campaigns on GigaEasy are free — no plan needed. Ad budget from ₹100/day, paid directly to Meta.
Create my Diwali ad — freeor hire an expert to run it for you
Frequently asked questions
Is it too late to start Diwali ads in 2026?
No. Diwali is on Sunday, 8 November 2026 and Dhanteras on Friday, 6 November. Ads started in late October still get two full weeks of buying, and even a 4–5 day ad before Dhanteras works for local shops with ready stock, quick WhatsApp replies and same-day pick-up or delivery.
What are the best Diwali offers for a small shop?
Simple, specific offers with a price: fixed-price gift boxes (₹349 / ₹599 / ₹999), “buy 2 get 1”, a Dhanteras-only deal, an assured free gift above a bill value, corporate bulk prices, or same-day delivery. “Gift boxes from ₹349” sells better than “Huge Diwali sale”.
How much should I spend on Diwali Facebook and Instagram ads?
Many local shops do well with ₹300 a day in the last week of October, about ₹450 a day in the build-up week, ₹750 a day from Dhanteras to Diwali and a little less afterwards: roughly ₹9,000 in total. Bigger-ticket businesses such as jewellers and vehicle dealers usually spend 2–3 times more. The ad budget is paid directly to Meta.
Can I advertise firecrackers on Facebook or Instagram?
No. Meta's advertising rules do not allow ads that sell fireworks or other explosives, so a firecracker ad will be rejected. Advertise diyas, lights, sweets, gifts and décor instead. Also avoid words like “lottery” or “lucky draw”, and use an assured gift instead.
Should my Diwali ad be in Hindi, Hinglish or English?
Use the language your customers actually speak to you in. Hinglish (for example, “Diwali pe flat 20% off, sirf is hafte”) feels natural for many local shops, Hindi works well in smaller towns, and English suits premium and office audiences. You can run two versions and keep the one that gets more messages.
Is a WhatsApp ad better than a website ad for Diwali?
For most local shops, yes. Festive buyers want to check stock, price and timings before they come, and a WhatsApp button lets them ask in one tap. Use a website button if you take online orders and payments.
Do I need a designer for Diwali ad photos?
No. A clear phone photo of your real product or decorated shop, taken in good light with a diya or rangoli in the frame, usually works better than a stock poster. Keep the text on the image short: the offer and the price.
How does GigaEasy help me run a Diwali ad?
You tell GigaEasy your Diwali offer and add a photo. Our AI writes the ad, a person on our team reviews it, and it goes live on Facebook and Instagram in your chosen area. Your first 3 campaigns are free, and the ad budget starts from ₹100 a day. If you'd rather not do it yourself, our Meta ads expert can plan and run your ads for ₹9,999 a month.